Lead Generation & Marketing

Tailored Marketing Strategies for Franchise Success

Launching and growing a luxury outdoor lighting business is more than just installation—it’s about creating breathtaking landscapes and building a reputation for excellence. We’ve developed a sophisticated business model and strategic marketing programs to help our franchisees thrive. Our experienced team takes charge of your marketing efforts, freeing you to focus on what you do best.

• Localized, SEO-Optimized Website : Your personalized Outdoor Lighting Concepts webpage will serve as a powerful tool for attracting local clients. We optimize your page with content specific to your area and designed for an excellent user experience, making it easier for potential customers to find and choose your services.
• Optimized Online Presence : We’ll assist with the setup and handle the optimization of your Google My Business profile, ensuring your business is easily discoverable by those searching for premium outdoor lighting services.
• Social Media Management : We’ll establish and optimize your social media profiles on platforms like Facebook, Instagram, and TikTok, ensuring you can provide consistent, localized content that engages potential customers.
• Targeted Digital Advertising : Our team will manage pay-per-click and online directory advertising campaigns, driving targeted leads to your business and increasing your visibility among potential clients.
• Proprietary Marketing Strategy : Our proprietary marketing strategy focuses on specific affluent areas within your territory to target high value leads.
• Customer Review Management : Using our review management tool as part of our CRM system, we help you maintain a positive online reputation by aggregating reviews from multiple platforms into one dashboard and automating responses. This service helps you stay on top of customer feedback and improve your services continually.
• Keyword Tracking : We provide detailed tracking and analysis of keywords being targeted in online marketing efforts, so you can understand the effectiveness of your marketing campaigns and make data-driven decisions.
• Branded Marketing Materials : To help you build your brand locally, you’ll receive custom-designed business cards and uniforms with an option to purchase additional brochures, yard signs, and flyers all featuring the Outdoor Lighting Concepts branding. Pre-made digital ads will also be available.
• Vehicle Branding (optional) : Should you chose to want to wrap a vehicle, we’ll also provide you with a professional vehicle wrap design, turning your work vehicle into a mobile advertisement that captures attention and drives interest in your services.

Ongoing Marketing & Support for Sustainable Growth

We recognize that managing a franchise involves juggling many responsibilities, so we’ve structured our business model to include extensive marketing and lead generation support. In addition to our internal support, we teach you how to network connect you with trusted lead sources for both commercial and residential projects in the community.

Our team continuously refines and manages your marketing strategy, leveraging data-driven insights to ensure your franchise remains competitive and visible. This process allows you to focus on what you do best—creating stunning outdoor lighting designs—while we handle the lead generation and marketing.